There are many good network marketing opportunities, but not all of them are the one for you. The decision to join a business or begin a relationship is as varied as the personalities involved in the relationship.
For many new network marketers, falling in love with the products was THE major factor in joining their business. Although quality products crucial, they are aren’t as important as the company’s management and business model. When I look at products, I consider how large the product line is, if the products are value priced, do the products have quality ingredients, and are they updated to reflect the changing market.
In personal relationships, a person may fall in love with looks first, but as the relationship develops and changes, people must look at other factors such as similar backgrounds, complementary personalities, desired lifestyles and wanting the same things from life itself in order for the relationship to deepen and take on a new level of meaning.
If you think about it, network marketing is a lot like dating. We need to make sure as network marketers, we take the time to listen to people and take the time build a solid foundation so that our relationships have a chance to deepen and people know we are here to do more than just “sell” them.
Our goal should be to touch our prospects lives by helping them achieve their network marketing dreams, whether that is to find a great product line or build a $10,000 per month business from home. Network marketing and dating are both about building relationships with people who have a common bond and goal.
In the network marketing arena, a person should look for the 5 pillars of a company to help the distributor become successful. The 5 Pillars to look for in a MLM company are as follows:
1) MLM Company Management with Experience and Integrity – You’ll find this by reading your policies and procedures.
2) Timing in the MLM Company and MLM Industry
3) Products- The Company has more than one product and they are value priced so that distributors can sell them at retail.
4) Compensation plan that works for part-timers as well as full-timers. The vast majority of MLM distributors are part-timers.
5) A proven lead generating system that doesn’t rely on family and friends.
Each person chooses their MLM company based on choices that are important to them, but if the goal is to build a successful network marketing organization for themselves, the above 5 pillars should be the major consideration for successful network marketing.
Network marketing is much like the dating world in that many people fall in love with their products first without consideration given to the business model or company itself. When dating, people are attracted to another by looks first. It is fine to be attracted by looks, but after the initial attraction we must look deeper to determine if we have enough in common and if we can move to the future together.
When we look at our network marketing future, we need to consider the company we are about to “marry” because they will help to determine our future network marketing success.
By: Brenda Bunney
Posts Tagged ‘Prospects’
Network Marketing – Key to a Successful Relationship
January 19th, 2010Network Marketing – Get More Prospects by Offering the Product They Want
January 16th, 2010
Do You Know What Your Best Commodity Is?
To be successful in network marketing you must answer this foundational question. If you are going to build any small business – be it brick and mortar or any home based business – it is essential to know what your best product is.
If you listen to what most people in the network marketing industry say it seems safe to assume that the focus is on two things: product quality and the opportunity itself. Prospecting becomes an activity where the business owner tries to convince friends or strangers that his products are the best. Or that some aspect of his opportunity is the greatest. The best pay plan for example.
Granted these are important. But most prospects aren’t really interested in the quality of your products or the richness of your pay plan. That is because it is not immediately obvious to your prospect how any of this affects her. It may be obvious to you. But she doesn’t get it.
Why? Because she isn’t looking for your quality products or your great pay plan. So if she isn’t looking for your product, selling its quality doesn’t help you sponsor people.
If product quality – or your opportunity – is not your number one selling point then what is? To answer that all important question let’s ask another one.
What One Thing Are All Your Prospects Looking For?
Once you answer this question properly you will realize that selling product quality – or your opportunity – isn’t your best course of action. In fact you don’t want to sell your products at all. Not directly.
Confused?
To clear up the confusion let’s answer the second question. All your potential prospects and customers are looking for solutions to their problems.
So how do you build a successful home based business? You identify the problems your potential prospects and customers have and provide solutions.
Let’s look at two examples:
Let’s say that you know something about kidney health. Instead of trying to convince people that your product will cure their kidney problems take a slightly different approach.
Produce content that helps people solve their kidney problems.
Tell people – a certain niche of people – how they can improve their own kidney health. Maybe there are certain dietary considerations to keep in mind. Perhaps exercise can help. Perhaps drinking more water. Perhaps supplementing with certain nutrients.
Whatever someone can do to improve their kidney health… tell them. Help them heal themselves.
So are you healing the world for free? Not exactly. You are branding yourself as a trusted expert and advisor in a particular area of health. You are demonstrating yourself to be an expert to whom people can turn when they want solutions to their kidney problems.
And they will take your advice. When it comes time to buy a product that will help them, to whom do you think they will turn?
Here’s the other example.
Let’s say you know a lot about building an online network marketing company. Why not help other people achieve the same success? Tell them how to do it. Help hungry business builders begin the process of building their own successful network marketing business.
Tell them how to change their thinking away from traditional prospecting methods. Tell them where and how to build online content. Tell them how to build a marketing system that will draw prospects to them.
Again, you are branding yourself as an expert advisor who will help others achieve their goals and solve their problems. When it comes time to align themselves with someone in business to whom do you think they will turn?
The Best Thing You Can Offer Your Prospects
But I still haven’t fully answered your question. The question about what your number one commodity is.
Have you guessed it? It is not your product. Nor is it your opportunity. It is nothing like this. It is…
YOU.
You, as an expert and mentor, are the most important thing you have to offer your prospects. Show them that you are willing to help them solve their problems and they will seek you out.
By: Gregory Post
Attraction Marketing Takes Over the Network Marketing Industry
December 29th, 2009
So you keep reading about Attraction Marketing but you can’t find an exact definition. Good thing you found this article then, right? That’s actually a little bit of attraction marketing right there. Something about the way I wrote this article made it appeal to you. In other words, you were attracted to it.
It’s not a magic trick. You were simply drawn to this article because of the way I chose to market a topic that a thousand or more other people have written about.
Attraction Marketing refers to a particular way of attracting other peple to you, your product or your service. Basically, you are injecting yourself into whatever you’re doing so that other people relate to you as a real person and not another faceless name online.
Look back at every single successful marketing campaign in recent memory and you’ll see that individuals and companies are all using some form of attraction marketing. The old days when listing advantages and hard selling used to work are over.
The most important fundamental concept of Attraction Marketing is that you are really selling yourself! Not the product. Not the service. And certainly not the company you represent. It’s all about you as a person who naturally attracts people by the unique way you talk, think, and look.
When you offer yourself and your knowledge through a successful marketing campaign and in an effort to genuinely help others, your world will turn into a steady flow of prospects, leads and sales. You can’t fake it. What you’re sending out online is a little piece of you that says “Here I am. Let’s talk”
Think about it this way: Say you’re buying something at the mall and a sales person is really pushing hard to make a sale. That kind of behavior actually repels customers. The same is true for sales people who just standing around looking bored and sales people who don’t pay attention to their personal appearance. Now imagine the last time you actually bought something because of the sales person. Did they start out with a conversation or ask if they could help you? Did they know a lot about the products they were selling? Did they sound polite even when you said you were only looking? See the difference? Even if we weren’t persuaded to buy anything at that moment, you were left with a good shopping experience. You’re also likely to come back at some point and buy something from that salesperson because he/she made the experience pleasant. In short, we are attracted to people who fulfill our basic need to be acknowledged, respected and treated well. Now apply that to online marketing. That is what Attraction Marketing is all about.
Here are some ways to apply Attraction Marketing in your own home-based online business:
Visibility – Every successful marketing campaign ever conducted made it a point to be visible to its market. That’s where the Internet and search engine optimization (SEO) comes in. After all, you need to be seen before you can help someone.
Value -Provide genuine value by giving people what they need (acknowledgment, respect and good treatment).
Leadership – Lead them through the process that will help solve their problem. Don’t push a solution on them; guide them to it. This has the double advantage of building trust and promoting satisfaction in the transaction.
By: Brian Horwitz