Building your network marketing business to last is a challenge because the vast majority of every kind of business fails. Same for MLM distributors. The barriers to owning a network marketing business are low, so virtually anyone can start their own business. To be successful, you need to either start with a big network of people who know you, like you and trust you, or you must build that network. It’s important to pick a plan that pays well for real production. It’s a big plus to understand marketing, because you will need to continually build your network. And if you are like most people who don’t start with that strong network in place, you must build it from the get-go.

There is a lot involved to become successful in MLM, just like in any other business. And yet, so many people these days are hyping the “multiple streams of income” approach in MLMs. You can look long and hard and still never find anyone who is successful in 2 network marketing businesses at the same time. Heck, it’s tough to find a person who has actually built full-time income in ONE business. That’s why it’s amazing people think they can build FIVE business at a time, as some of them claim? It’s probably pretty simple: they’re full of it. They’re hoping that if they promote 5 businesses to you, maybe you’ll see one you like and join. Most people who do this just disappear quickly. What works is to pick the best one you can find and build that business. Multiple streams of MLM income is an idea whose time will never come.

A lot of people start in network marketing with the idea that they want to get in position to make a lot of money. They hear stories of people earning 7 figures a month. And it certainly has happened. However, the key is to understand the numbers. Not long ago, a report was compiled of the financial statements of 7 well-known, publicly-traded MLM companies. This report showed that what these companies pay out to the distributor base ranged from a low of 25% of gross income to a high of about 42% of gross income. Think about this. You’ll always have just a portion of profits to the distributor base. Let’s call it 40%. If you have a heavy hitter at that company making $1 million a month, what does that mean? You can certainly conclude that a lot of other reps aren’t getting much return for their work. The truth is, the LESS that heavy hitter is paid, the MORE that the part-timers get paid. And those folks account for 95% of everybody in MLM, and they are the ones who have the dream. People get so excited when someone gets a huge paycheck. However, it may mean you actually have LESS chance to earn a good check.

These ideas and many others are discussed by Michael Dlouhy in the free ebook “Success In 10 Steps.” I compiled a list of MLM keywords recently and discovered something interesting. Reading the search results, 75% (!) of the top 20 MLM-related search terms had to do with “leads!” If ever there was evidence of the #1 focus of network marketers, that was it for me. Obviously it makes sense. To win the network marketing game a steady stream of targeted, interested people to talk to. Now you see why people put such a high value on this ebook over the years. It’s generic, so you can actually use it as part of your own lead generation system. Very workable plan.

By: James B Byrd