97% of network marketers fail and yet within the system of network marketing there is a powerful way for making a lot of money, so what is wrong with mlm that so many people fail at it?
Network Marketing Targets Friends and Family
In the past network marketers were always taught to approach friends and family about their opportunity, in fact anyone who came near them. Often the people were not interested, even skeptical, about this opportunity and so they made no money. The best way to sell network marketing products is to let people come to you and using normal online marketing or offline marketing techniques to promote your business.
Network Marketing Makes Unbelievable Claims
Another problem with many network marketing companies is that they make unbelievable claims about their business and their products. People are not stupid, they see straight through these claims and as a result become skeptical and turn against your multi-level marketing company. If network marketers want to sell products they need to ensure that they stay away from these claims and are honest with their customers.
Network Marketing Works to a Script
Network marketers are often taught exactly what to say, this does not meet the needs of the prospective customer and so they become disinterested. The successful marketer will listen carefully to their prospective customer and hear what their needs are and then match their products and business to the needs of their customer, speaking to the customer in a way that they are interested in and see from their point of view.
Network Marketers Are Taught They Don’t Need to Sell
Another problem with network marketing is that marketers are taught they do not need to sell, just share. This means that people come into network marketing with no sales skills and are not taught how to sell. Selling products or businesses requires selling. Telling network marketers they don’t need to sell when they do usually leads to them becoming disillusioned and giving up. Learn how to sell and teach others below you how to sell and you can be successful at network marketing.
Network marketing is one business which has been fraught with myths and lies and as a result 97% of network marketers have failed. If network marketers stop the cold call approach and learn to market and sell effectively, if they see things from their customers point of view and don’t make unbelievable claims then they can become successful.
By: Mandy Buchanan
Posts Tagged ‘Network Marketing Products’
What’s Wrong With Network Marketing and MLM?
December 17th, 2009Network Marketing Tips – How to Succeed at Network Marketing
November 12th, 2009
Network Marketing is an interesting profession. You will often get people in 2 camps.
Either they love it, or they hate it.
Those that do well in network marketing usually have a few ingredients that allow them to earn a salary that pays for a financially rewarding lifestyle.
1. Hanging on to the Mothership or New Explorer?
To do well as a network marketer, you must be an expert in your craft. The company or your upline can assist you by providing good products that you can market and how to successfully market this business. Your best bet for success is to break away from your upline as soon as possible and become the CEO of your own business empire. The faster you become the expert, the faster your network marketing business will grow.
2. Sell to them En Masse via Database Marketing!
Did you know that people make $10,000 plus each month just having a huge database of niche audience? Once you have the power to drive traffic, to bring customers to a certain venue, restaurant, seminar, you have the power to negotiate for anything you want. The concept works exactly the same for network marketing. You can speak to a network marketing company and ask for free space in order to hold a seminar that sells the company’s products. This is a JV approach to succeeding big time in network marketing.
3. Large ticket items or Small?
Some network marketing products sell for $10, others sell for $50,000. Need less to say, its much better to spend time 1 on 1 with a big customer then with 1 customer buying a $10 product. So choose your company wisely and be sure that the product range is something that connects and sells well with the consumers. Product must come 1st, Business opportunity comes second.
4. The Team Style
To be successful in network marketing requires us to have a strong sponsor in order to have a good start. Look at it this way. If an upline does cold calling and you joined that team. How do you think you will be sharing the business to other business seekers? Most likely, this team will be dubbed “the cold calling team” and that is how this camp will build the business. The team may have conditioning sessions where you are trained to hear 10 “no’s” before you hear a yes. This sort of condition/cold calling regime does work. For me, its a pretty tough way to build a network marketing business and there are many better ways such as database network marketing systems.
Hope these quick tips benefit you!
By: Sherman Choo