Building your network marketing business to last is a challenge because the vast majority of every kind of business fails. Same for MLM distributors. The barriers to owning a network marketing business are low, so virtually anyone can start their own business. To be successful, you need to either start with a big network of people who know you, like you and trust you, or you must build that network. It’s important to pick a plan that pays well for real production. It’s a big plus to understand marketing, because you will need to continually build your network. And if you are like most people who don’t start with that strong network in place, you must build it from the get-go.
There is a lot involved to become successful in MLM, just like in any other business. And yet, so many people these days are hyping the “multiple streams of income” approach in MLMs. You can look long and hard and still never find anyone who is successful in 2 network marketing businesses at the same time. Heck, it’s tough to find a person who has actually built full-time income in ONE business. That’s why it’s amazing people think they can build FIVE business at a time, as some of them claim? It’s probably pretty simple: they’re full of it. They’re hoping that if they promote 5 businesses to you, maybe you’ll see one you like and join. Most people who do this just disappear quickly. What works is to pick the best one you can find and build that business. Multiple streams of MLM income is an idea whose time will never come.
A lot of people start in network marketing with the idea that they want to get in position to make a lot of money. They hear stories of people earning 7 figures a month. And it certainly has happened. However, the key is to understand the numbers. Not long ago, a report was compiled of the financial statements of 7 well-known, publicly-traded MLM companies. This report showed that what these companies pay out to the distributor base ranged from a low of 25% of gross income to a high of about 42% of gross income. Think about this. You’ll always have just a portion of profits to the distributor base. Let’s call it 40%. If you have a heavy hitter at that company making $1 million a month, what does that mean? You can certainly conclude that a lot of other reps aren’t getting much return for their work. The truth is, the LESS that heavy hitter is paid, the MORE that the part-timers get paid. And those folks account for 95% of everybody in MLM, and they are the ones who have the dream. People get so excited when someone gets a huge paycheck. However, it may mean you actually have LESS chance to earn a good check.
These ideas and many others are discussed by Michael Dlouhy in the free ebook “Success In 10 Steps.” I compiled a list of MLM keywords recently and discovered something interesting. Reading the search results, 75% (!) of the top 20 MLM-related search terms had to do with “leads!” If ever there was evidence of the #1 focus of network marketers, that was it for me. Obviously it makes sense. To win the network marketing game a steady stream of targeted, interested people to talk to. Now you see why people put such a high value on this ebook over the years. It’s generic, so you can actually use it as part of your own lead generation system. Very workable plan.
By: James B Byrd
Posts Tagged ‘Network Marketing Business’
Network Marketing Business – Building Your Network Marketing Business to Last
December 30th, 2009Network Marketing Facts – Six Tips to Permanently Eliminate Rejection
December 28th, 2009
Introducing Network Marketing Facts hindering your success. If you have been in network marketing for any amount of time, you have probably heard of statements like: “Rejection is part of the game. You must swallow hard and move on. That is what you have to go through if you want to be successful in network marketing. You have to live with it”.
Right? Wrong!
Do you sometimes fear to pick up the phone and call prospects? Is your upline telling you to endure? Are you wondering how long this stuff will go on? No wonder, 97% of the network marketers who get started fail.
I have good news for you. You can eliminate rejection permanently from your network marketing business. That is a network marketing fact even Guru’s don’t know. Have you ever wondered: Why are network marketers rejected and yet they are trying to help? “I am not interested” is the response or they hung the phone on you. You don’t have to endure such stuff.
Here are six critical Network marketing Facts you must know if you want to eliminate rejection:
Stop soliciting people who never asked to be solicited. You must put systems in place which keep funneling pre-qualified prospects into your pipeline. This is a hard network marketing fact most uplines are afraid to tell their distributors. Not everyone is your prospect. You must present your opportunity to those who have expressed some kind of interest in it. Have a genuine desire to help your prospects. Don’t think about closing the sale before the call. Just think about your prospect and how you can help them meet their needs. Start by getting information other than giving it. This is where most network marketers drop the bomb. You start with your sales pitch… How your products are great, how your company is second to none, how much you have a killer compensation plan. Here is a network marketing fact: “All these things don’t matter so much”. Using this strategy will kill your business. That is why they will raise objections to everything you are saying. You must ask questions to see if what you have to offer is of any value to them. People buy things for their own reasons not yours. Assure your prospects that it is okay to say no if they don’t like what you are offering. And, don’t just say it. Mean what you are saying. Statements like, “Well I have something but I don’t know if it is a fit for you”. This will take the sales pressure from you. No one likes being pressured. Listen Listen and Listen. It is okay to have silence interludes. Unfortunately, most network marketers have been taught to overcome objections. This is totally wrong. Here is a network marketing fact, if you listen very carefully, you will never ever suffer from rejection again. Your prospects will see that you are truly interested in them and they will do business with you. Respect your clients and their decisions. This is very hard for most of network marketers. If your prospect says no, they mean it. At this time, you must ask them why and probably give them more information if they want to understand something. And, as a true professional, you should know when to move away from the sale.
When you get these network marketing facts, you will start enjoying the beauty of network marketing. You will always look forward to making the next call.
Again, you don’t have to suffer rejection. Your life is too precious to waste like that. If you take these facts at heart, if you start implementing them, you will wonder how you managed without them.
By: Annette Tush
Online Network Marketing – What is the Lighthouse Marketing System Affiliate Marketing Program?
December 28th, 2009
Starting an online business can be a daunting task especially if you feel you do not know anything about computers, HTML, website design, or search engine optimization. One kind of business that people start on the internet is called affiliate marketing.
What is affiliate marketing?
Affiliate marketing is where you sell another company’s products or services for a percentage of the pie. There are many companies on the internet that provide you the tools to become an affiliate marketer. The best part of this equation is that those same companies do not want any part of your money. They just want YOU to make room on your website for their advertising. They do not require you to stock any product or inventory whatsoever.
Some of the big guns that offer affiliate marketing programs are as follows:
Amazon PetSmart Office Depot Walmart
There are other affiliate programs that do not require you to have your own existing website but rather provide you one once you join the program. Some of the new smaller companies that offer affiliate marketing programs and give you your own website include the Lighthouse Marketing System (LMS). LMS is an affiliate program that gives you your own website to market over the internet. The product of LMS is an e-book that shows the customer how to get free leads for his network marketing business by utilizing the power of the internet.
The LMS affiliate program has revolutionized the network marketing industry. Your affiliate customer can use the techniques in this e-book so that he can generate his own leads for his multi-level marketing business strictly online. The benefit to you, the affiliate marketer, is that you have full resale rights to this e-book and collect the entire 100% of the proceeds. How many affiliate programs do that? LMS also operates as a two-tier program in which you sign up a distributor under you and you collect a percentage of that person’s monthly subscription.
You as the affiliate marketer can use this program to market the e-book to customers who are distributors of their own respective MLM company. In addition, the leads you generate on your own LMS website can be used to market your own MLM company.
Your own LMS affiliate website can be a stand alone business opportunity itself especially if you are a newbie to online marketing. It can also be an added weapon in your marketing arsenal to convert those leads you generated into members of your own downline in which ever MLM company you are a with.
By: Marco Abanico