There are many good network marketing opportunities, but not all of them are the one for you. The decision to join a business or begin a relationship is as varied as the personalities involved in the relationship.
For many new network marketers, falling in love with the products was THE major factor in joining their business. Although quality products crucial, they are aren’t as important as the company’s management and business model. When I look at products, I consider how large the product line is, if the products are value priced, do the products have quality ingredients, and are they updated to reflect the changing market.
In personal relationships, a person may fall in love with looks first, but as the relationship develops and changes, people must look at other factors such as similar backgrounds, complementary personalities, desired lifestyles and wanting the same things from life itself in order for the relationship to deepen and take on a new level of meaning.
If you think about it, network marketing is a lot like dating. We need to make sure as network marketers, we take the time to listen to people and take the time build a solid foundation so that our relationships have a chance to deepen and people know we are here to do more than just “sell” them.
Our goal should be to touch our prospects lives by helping them achieve their network marketing dreams, whether that is to find a great product line or build a $10,000 per month business from home. Network marketing and dating are both about building relationships with people who have a common bond and goal.
In the network marketing arena, a person should look for the 5 pillars of a company to help the distributor become successful. The 5 Pillars to look for in a MLM company are as follows:
1) MLM Company Management with Experience and Integrity – You’ll find this by reading your policies and procedures.
2) Timing in the MLM Company and MLM Industry
3) Products- The Company has more than one product and they are value priced so that distributors can sell them at retail.
4) Compensation plan that works for part-timers as well as full-timers. The vast majority of MLM distributors are part-timers.
5) A proven lead generating system that doesn’t rely on family and friends.
Each person chooses their MLM company based on choices that are important to them, but if the goal is to build a successful network marketing organization for themselves, the above 5 pillars should be the major consideration for successful network marketing.
Network marketing is much like the dating world in that many people fall in love with their products first without consideration given to the business model or company itself. When dating, people are attracted to another by looks first. It is fine to be attracted by looks, but after the initial attraction we must look deeper to determine if we have enough in common and if we can move to the future together.
When we look at our network marketing future, we need to consider the company we are about to “marry” because they will help to determine our future network marketing success.
By: Brenda Bunney
Posts Tagged ‘Mlm Industry’
Network Marketing – Key to a Successful Relationship
January 19th, 2010Network Marketing Companies Seek Professionals From Unemployed Talent Pool
December 22nd, 2009
Network Marketing (NM) or Multi-Level-Marketing (MLM) has historically been a controversial subject since the early days of Amway. In 1979 the Federal Trade Commission ruled that Amway was not an illegal pyramid but a legal and legitimate business. Since that infamous federal ruling, network marketing has grown from an esoteric business model to a highly efficient distribution system.
Today, Network Marketing is reported to be a $100 billion dollar industry, made up of FORTUNE 500 and New York Stock Exchange (NYSE) companies. Traditional sales method companies such as Colgate-Palmolive and the Gillette Company have Network Marketing subsidiaries. Rexall Drug is now using the Network Marketing method of distribution.
But as many American workers face shrinking pay checks, dwindling 401k retirement plans, and threats of layoffs, many households and business professionals are finding that the Network Marketing industry can be a viable financial option and an opportunity to augment their primary income.
Mark Archer a business blogger, and network marketing coach and trainer from San Diego is a notorious promoter and supporter of the network marketing industry. He says “I’m fortunate to have seen both sides of business from both an entrepreneur in network marketing and as a business consultant in traditional business. What I can say about the network marketing industry is that the business plan is the most efficient and most lucrative I’ve ever seen from both a distribution channel and an entrepreneurial opportunity.” He adds, “Just like there are good and bad companies out there in traditional business; there are both good and bad companies in the MLM industry.”
Archer, who markets 80% of his products and services online, is an independent distributor for a health and nutrition company. When searching for the best company, Archer says, “There are generally 5 things I look for before I join. The last company I was with failed this test so I was much more careful before I jumped in. I had to be sure that this company was reliable, and stable with safe and consumable products.”
Network Marketing companies replace traditional advertising and marketing costs with sales commissions to independent representatives, paid after the product is sold. Faith Popcorn, in her best-selling book, The Popcorn Report,explains additional societal trends driving the success of Network Marketing. Her book describes consumers as having a desire to cocoon and stay at home. Advertising Age magazine states that the recommendation from a friend is the most powerful form of advertising.
Network Marketing Companies generally have several levels of investment and usually require an initial investment between $500 to $1,500. The companies generally allow their members to work their own hours and offer incentives for those that want to build their business quickly.
Technological advances have also drastically affected the work forces of entire industries. In 1985, vinyl records supported a $24 billion a year industry. Today it is all but extinct. One robot can replace twenty human workers and extinguishes the need for companies to pay exorbitant amounts in employee benefits.
Most experts advise that before joining any network company, you should check the credentials and track record of the the company. The company should also be registered by the DSA (Direct Sales Administration).
By: Mark Archer
Attraction Marketing – Why Network Attraction Marketing Rules MLM
November 26th, 2009
Network attraction marketing has been a boon to those in the MLM business. Network marketing has come a long way since the days of cold calling and hitting up all of your relatives. Today’s new attraction network marketing may seem too good to be true, but the truth is, more people than ever are achieving success using this new way of marketing.
One of the biggest hurdles to get over when starting out with attraction network marketing is simply changing your mindset. Sounds simple, but actually it can be hard to lean something new and let go of the old ways.
If you are one of those network marketers clinging to the old ways, then it is time to bite the bullet and take a closer look at network attraction marketing. If you give it an honest chance, you will see there is no comparison. There is no way you have the same potential using the older methods. You can reach many more prospects using the internet and new ways of marketing your MLM.
The MLM industry is on the verge of a boom time where the idea of attraction network marketing is beginning to snowball and is set to take off in a big way.
Network attraction marketing gives you the flexibility of marketing your MLM online. You have to ask yourself if you are ready to make the shift. If you resist the newer technologies, you will only get left behind as your competition quickly passes you by. It is time to step up and embrace the newer and better ways of reaching your prospects.
Will this have an effect of the rate of attrition in mlm marketing? Will resistance to change have any impact?
It is hard to say, but as more and more people take attraction network marketing seriously and build successful businesses, the overall failure rate of the MLM industry will lower over time. Network attraction marketing improves your odds for success.
It really isn’t all that difficult to learn about attraction network marketing. To be successful, you have to do it right, so you should learn form those who walk the talk and are using the new methods to build successful MLM businesses.
Network Attraction Marketing
Everyone new to attraction network marketing wants to know how to go about it. How is the important question, even more so than why. Everyone already knows why they want to be a success, what they are eager to learn is how to go about it. Therefore, learning from an experienced teacher or mentor is a sure way to learn the ropes for network attraction marketing.
That is not to say that offline network marketing is a waste of time. Instead, you should strive to combine offline methods with attraction network marketing and you will enjoy the best of both and zip on past your competition.
If you are ready to have eager prospects coming to you to learn more about your MLM, then you need to get started in network attraction marketing and put the power of the internet to work for you.
By: Amir Shkolnik