Are You Having Trouble Getting Started?
Network marketing advertising may be a struggle for you. You’re not alone. Many people in the network marketing industry have wondered how to go about advertising their products and business opportunity. The internet is there for all to use.
What do we do with it?
A big challenge is the restrictions companies put on their distributors. In most cases distributors can’t even mention their products and company name on websites not approved by the company. And linking from your website to any company website is strictly forbidden.
There are legal reasons that motivate network marketing companies to be so strict. But that doesn’t really help you, does it? So you are doomed to a life of one-on-one prospecting even though the rest of the business world is capturing the power of internet marketing. Right?
Wrong.
Such legalities and restrictions do not make network marketing advertising an impossiblilty for you. And no… you do not need to find another company that is less strict? Their rules could change as well.
You have no doubt heard the expression…
“When life hands you lemons make lemon aid.”
Essentially that means when things go badly make the best of it. But this is not one of those situations. In your case…
These Restrictions Work to Your Advantage
Now before you think that I am some sort of raving optimist… think again. I am a glass-half-full kind of guy. In fact – sometimes I can’t even see the glass. Ask my wife.
I mean it when I say these restrictions are an advantage to you. Because they force you to reevaluate how you do business. Think about it for a moment. If you boil your message down you will probably come up with two points…
My products are great… My opportunity is great…
Guess what. No one cares. Everybody says that. That message is spread all over the internet and nobody is listening. If you say the same thing nobody will listen to you either.
Force yourself out of this mode of thinking. If you do that you could create a network marketing advertising system that will effectively bring eager prospects to you.
So grab your lemons – or what you thought were lemons – and think through this with me.
Network Marketing Advertising is About Branding Yourself
Think about what most new distributors do in the offline world. They do things like…
Refer prospects to their up-line Get prospects in front of company bigwigs Rattle off company statistics of success Have three-way calls with those who have ‘made it’
Things like that.
What is all this? In part it is an attempt to show your prospect that you are believable… That you can lead her to success… That this will really work. In other words – it is an attempt to sell yourself.
And that is exactly what you need to sell.
Network marketing advertising – and any other kind of advertising – is an exercise in selling YOU.
When you get started you are not very believable. Why should anyone take your advice for success? Why should they trust you? All they have to go on is your word that this thing works and you know what you are doing.
They need more to go on. And that is what you give them.
Your network marketing advertising should focus on providing value to your prospects before any of them are your prospects. Show them how they can succeed with or without you. Give them sound advice for building their business.
Not for marketing your products. Not being involved in your opportunity.
Advise them on how to succeed in any business venture. Share your expertise with them.
There are innumerable ways to apply this method. You don’t have to focus on business growth. You may want to focus on products. But don’t mention your products. Give people expert advice on how to use products like yours. Show them how to make their lives better whether they buy your products or not.
This is called branding. It is selling YOU. It is demonstrating that you are someone who can be trusted to lead others to success in whatever arena you chose.
And it is the best way you can succeed with your network marketing advertising.
By: Gregory Post
Posts Tagged ‘Mlm Business’
Network Marketing Advertising – Successfully Marketing Your MLM Business by Changing Your Approach
December 10th, 2009Network Marketing – Don’t Cold Call, Use This Strategy Instead
November 27th, 2009
Cold calling in network marketing or multi-level marketing (MLM) business is close to being dead. It’s still alive because some people are still using it to a certain degree of success. However, the people who are using it have personally gone through the cold calling refining process and managed to have it burned into their very being. Can you do cold calling though? And even if you can, can you expect your downlines to do the same? In network marketing, there are many ways to overcome this problem of cold calling and right now, I will share with you a strategy that you and your downlines can use to get your prospects to open up their wallets to you.
This strategy is a very old strategy but it still works perfectly to this day. In fact, a virus was named after it and it is still one of the most common viruses that people around the world are facing to this day. Don’t worry though, I’m not going to ask you to do anything illegal. This strategy has been in place on the internet and it works like a charm. What is it?
It’s the Trojan Horse strategy.
When you are doing your network marketing efforts, give your prospects a benefit. A free report, a free sample, free information, in return for giving you their email contact to followup with them. For the people that don’t take up the free stuff, you don’t have to carry on with them because they would not be worth your effort to promote to anyway. For the people that accept your benefit, what happens is your benefit will actually go to work in them. Like the Trojan Horse, it keeps silent until it strikes at an opportune time. No cold calling required at all!
What’s even better is that the free benefit that you’ve given to your prospect can have many results – some of which you can control even (that depends on what strategy you are using). The best thing though, is that your free benefit has the power to convince the prospect without you having to do any convincing work which is required when doing cold calling.
By: Nathan Marksonsmith
Attraction Marketing – Why Network Attraction Marketing Rules MLM
November 26th, 2009
Network attraction marketing has been a boon to those in the MLM business. Network marketing has come a long way since the days of cold calling and hitting up all of your relatives. Today’s new attraction network marketing may seem too good to be true, but the truth is, more people than ever are achieving success using this new way of marketing.
One of the biggest hurdles to get over when starting out with attraction network marketing is simply changing your mindset. Sounds simple, but actually it can be hard to lean something new and let go of the old ways.
If you are one of those network marketers clinging to the old ways, then it is time to bite the bullet and take a closer look at network attraction marketing. If you give it an honest chance, you will see there is no comparison. There is no way you have the same potential using the older methods. You can reach many more prospects using the internet and new ways of marketing your MLM.
The MLM industry is on the verge of a boom time where the idea of attraction network marketing is beginning to snowball and is set to take off in a big way.
Network attraction marketing gives you the flexibility of marketing your MLM online. You have to ask yourself if you are ready to make the shift. If you resist the newer technologies, you will only get left behind as your competition quickly passes you by. It is time to step up and embrace the newer and better ways of reaching your prospects.
Will this have an effect of the rate of attrition in mlm marketing? Will resistance to change have any impact?
It is hard to say, but as more and more people take attraction network marketing seriously and build successful businesses, the overall failure rate of the MLM industry will lower over time. Network attraction marketing improves your odds for success.
It really isn’t all that difficult to learn about attraction network marketing. To be successful, you have to do it right, so you should learn form those who walk the talk and are using the new methods to build successful MLM businesses.
Network Attraction Marketing
Everyone new to attraction network marketing wants to know how to go about it. How is the important question, even more so than why. Everyone already knows why they want to be a success, what they are eager to learn is how to go about it. Therefore, learning from an experienced teacher or mentor is a sure way to learn the ropes for network attraction marketing.
That is not to say that offline network marketing is a waste of time. Instead, you should strive to combine offline methods with attraction network marketing and you will enjoy the best of both and zip on past your competition.
If you are ready to have eager prospects coming to you to learn more about your MLM, then you need to get started in network attraction marketing and put the power of the internet to work for you.
By: Amir Shkolnik