Network marketing » Marketing Strategies

Network Marketing Success- 8 Strategies for Effective Downline Leadership

admin — Mon, 16 Nov 2009 18:06:17 +0000

Leading a downline is a challenging part of any MLM or network marketing business. But effective leadership is a vital part of helping your downline to produce at top levels.

Here are eight success strategies for effective MLM leadership.

1. Ask questions. Effective leadership involves empowering your downline to do things for themselves. Allow your downline to solve their own problems and answer their own questions. Guiding them to the answers is a matter of asking the right questions as an upline:

“What do you think you could do in that situation?”

“What worked out the best for you with this business-building event?”

“How would you handle that differently next time?”

When you are tempted to tell a team member what to do, ask a question instead and allow them to discover the answer for themselves.

2. Find each individual’s personal strength. Many times, the network marketing industry is so focused on duplication that we forget the fact that each individual brings a unique set of skills, strengths, and experiences. Invest some time identifying particular ways that a person can be successful with your business – even if they are beyond the duplicatable system that you have set up.

3. Lead, don’t push. Effective leadership doesn’t involve pushing, dragging, or bribing people to success. Leading is about walking out in front of people, successfully working the business so that they will want to follow you on their own accord. It’s about making personal relationships with people so that they can ask you questions. Provide the information and tools they need, and then inspire them by successfully demonstrating the example yourself.

4. Manage your time effectively. As a leader, you’re constantly identifying the one thing that is the most valuable use of your time, right now. Effective leaders don’t allow each of their team members to chat away for hours on the phone. View yourself as a businessperson, and keep each conversation on task.

5. Teach that consistency is the key to success. Help your downline to understand that success is never about one isolated event. It’s a marathon – not a sprint – with continual and consistent baby steps. Create a list of simple business building tasks, and teach them to keep a log of the tasks completed each day. Whether it’s 3, 5, or 10 tasks, let them know that success depends on how many of these tasks they commit to completing on a consistent basis.

6. Keep consistent communication. Send team updates or newsletters via email to your downline at least every two weeks. Recognize achievements as much as possible. Everyone loves to see his or her name in print. This, in itself, can be tremendously motivating.

7. Know when to move on. Recognize that you can’t make anyone do anything. You can lead, but if one of your downline won’t follow – it might be a better use of your time to find a more self-motivated person than to beat yourself up to motivate someone who, for one reason or another, isn’t working at the business.

8. Take five. Creating a large and successful network marketing team is so fun and rewarding that we sometimes forget to take breaks – and that can lead to burnout. Take some time off every now and then, and enjoy the journey.

By: Jamie Jefferson

Network Marketing Strategy – Understanding the 4 Personality Types

admin — Mon, 09 Nov 2009 05:34:37 +0000

If there is one network marketing strategy that gives you the cutting edge advantage over your fellow MLM distributors, then being versatile when communicating between the 4 personality types certainly takes the cake.

Network marketing strategies aside, surely you can recall that time when you experienced an instant connection with a complete stranger? Better yet, engaging in a long conversation which possibly led to lifelong friendship? You couldn’t explain it, but you simply just ‘clicked.’

Where does this unexpected bond come from? Quite simply, you share 1 of the 4 personality types.

The 4 personality types are can be defined as someone’s social-style of coping and interacting with others. You might have seen the 4 Personality Types Described as:

Red, blue, white and yellow; A type, B type, C type and D type; Fire, air, water, earth; Leader, expressive, dependable, analyst; Dominant, Inspiring, Supportive, Cautious (description our research is based upon)

There’s also the P’s, S’s and A’s. Different terminology, same meaning.

Natural interaction and instant connection leads to strong relationships, which makes understanding the 4 personality types the perfect network marketing strategy.

By knowing exactly which personality type you are, what motivates you subconsciously and what part you play to really connect with people, will allow you to be versatile in your approach to making relationships truly work.

Robert A. Rohm, Ph. D. from Personality Insights, Inc., has a quick online personality test that makes your own personality evaluation easy to understand.

But, if you are looking for the real quick, down and dirty personality review, ask yourself the following questions. Only answer yes or no.

Are you Outgoing or Reserved? Are you Task Oriented or People Oriented?

Based on the answers to these two questions you fall into one of these four categories:

Dominant – Outgoing and Task Oriented; 10% of the population. Inspiring – Outgoing and People Oriented; 25-30% of the population. Supportive – Reserved and People Oriented; 30-35% of the population. Cautious – Reserved and Task Oriented; 20-25% of the population.

The 4 personality types can become an endless discussion and debate.

Our Mission is to filter down the information to a need to know basis and teach you how to apply the 4 personality types where it matters, as a effective network marketing strategy.

Ready? Here are the 4 personality types:

Dominant: All about getting things done and achieving results

Focus: Task Orientated, Tell (extrovert)

Wants: Power and Control

Recognition: Look at my accomplishment

Likes to say: Spare me the details, how much does this cost?

Network Marketing Strategy: No fluff. Be firm, confident and get straight to the point. Maintain control by giving the driver alternative choices to choose from, this way making the final decision at own will. Drivers can be intimidating so invite your upline as a higher authority if you need to.

Inspiring: All about being in the spotlight and the entertainer

Focus: People Orientated, Tell (extrovert)

Wants: Popularity and Recognition

Recognition: Look at me

Likes to say: Let me tell you what happened to me (like to talk and socialize)

Network Marketing Strategy: It’s all about them. Listen and build the relationship. Give them the floor. Find common ground, relate and have fun!

Supportive: All about team work and being accepted by the group

Focus: People and Ask (introvert)

Wants: Sincere appreciation

Recognition: Look how well I’m liked

Likes to say: Who else will be there? Who else is doing it? We are all in this together.

Network Marketing Strategy: Show lots of testimonials and talk about successful team members being successful.

Cautious: All about the detail and being right

Focus: Task Orientated, Ask (introvert)

Recognition: Look at my efficiency

Wants: Details and facts

Likes to say: Can you provide documentation for your claims?

Network Marketing Strategy: Emphasize on the structure. Explain the pay plan in thoroughly. What you say is not important, it’s all about the facts and figures. They will decide when they are ready.

Being constantly aware of the 4 personality types in communication will make it easy to spot over time. Old adage of practice makes perfect applies to this.

Still don’t know which personality type you are? Mention the above fundamentals to your friends and family. You might be surprised with your discovery.

By: George Fourie

Dillard’s MLM Attraction Marketing Theory – How it Revolutionized Network Marketing

admin — Thu, 05 Nov 2009 12:24:28 +0000

Mike Dillard, who created the magic network marketing book Magnetic Sponsoring, used the theory of attraction marketing to make more than $354,000 in just a week. No wonder network marketers who wish to earn big want to know more about attraction marketing.

Fortunately, Dillard did not hide his light under a bushel, but decided to teach his business secrets to the network marketing world. As a result of his kind decision, the network marketing world began changing its approach and direction. Thanks to Dillard and his methods, more and more network marketers began using the Internet to build a downline…and they built it really fast.

Dillard’s methods are unique because they teach network marketers to stop hunting for prospects and create circumstances in which prospects begin hunting for them. Using Dillard’s attraction marketing strategies, network marketers attracted a number of prospects, who flocked to them and expressed an interest in joining the business. Dillard, therefore, changed the very texture and flavor of network marketing. Previously a very stressful and frustrating marketing method, network marketing is now extremely rewarding.

A mentor is a must for all network marketers; and this mentor need not necessarily be someone from your upline. You can even access the services of an online mentor. To become a successful network marketer, you require to follow the advice of an expert. This is where attraction marketing comes into the picture.

There are network marketing experts who still encourage you to make a list of warm contacts and present your business plans to them; however, network marketers can achieve better results by using the Internet. You must remember that around one billion people from all over the world use the world wide web. Network marketers who belong to the old school are reluctant about using the Internet and the new strategies of network marketing. They do not understand that fortunes can be made by using Web 2.0. To become an expert in attraction marketing, you must learn to create top Internet content. The Internet is overflowing with innumerable marketing opportunities.

For instance, a network marketer who knows how to design a great landing page can also create video series, eBook, online tutorials and share crucial marketing information with other network marketers. If you have something inspiring to share, you could use your PC to record it, convert it into an MP3 file and upload it Apple iTunes so that the entire world can appreciate it. If you can motivate others, but lack the required technical skills, you can still join social networking sites and share your wonderful marketing advice. This makes you an expert.

The experts are the doers. This is the basic principle of attraction marketing. Avoid hard selling your business opportunity and become an expert. This way you will attract a number of prospects who will ultimately join your downline.

You can use Mike Dillard’s attraction marketing to develop any type of business by making full use of the Internet and other social media.

By: Ellie Gant