Do You Know What Your Best Commodity Is?

To be successful in network marketing you must answer this foundational question. If you are going to build any small business – be it brick and mortar or any home based business – it is essential to know what your best product is.

If you listen to what most people in the network marketing industry say it seems safe to assume that the focus is on two things: product quality and the opportunity itself. Prospecting becomes an activity where the business owner tries to convince friends or strangers that his products are the best. Or that some aspect of his opportunity is the greatest. The best pay plan for example.

Granted these are important. But most prospects aren’t really interested in the quality of your products or the richness of your pay plan. That is because it is not immediately obvious to your prospect how any of this affects her. It may be obvious to you. But she doesn’t get it.

Why? Because she isn’t looking for your quality products or your great pay plan. So if she isn’t looking for your product, selling its quality doesn’t help you sponsor people.

If product quality – or your opportunity – is not your number one selling point then what is? To answer that all important question let’s ask another one.

What One Thing Are All Your Prospects Looking For?

Once you answer this question properly you will realize that selling product quality – or your opportunity – isn’t your best course of action. In fact you don’t want to sell your products at all. Not directly.

Confused?

To clear up the confusion let’s answer the second question. All your potential prospects and customers are looking for solutions to their problems.

So how do you build a successful home based business? You identify the problems your potential prospects and customers have and provide solutions.

Let’s look at two examples:

Let’s say that you know something about kidney health. Instead of trying to convince people that your product will cure their kidney problems take a slightly different approach.

Produce content that helps people solve their kidney problems.

Tell people – a certain niche of people – how they can improve their own kidney health. Maybe there are certain dietary considerations to keep in mind. Perhaps exercise can help. Perhaps drinking more water. Perhaps supplementing with certain nutrients.

Whatever someone can do to improve their kidney health… tell them. Help them heal themselves.

So are you healing the world for free? Not exactly. You are branding yourself as a trusted expert and advisor in a particular area of health. You are demonstrating yourself to be an expert to whom people can turn when they want solutions to their kidney problems.

And they will take your advice. When it comes time to buy a product that will help them, to whom do you think they will turn?

Here’s the other example.

Let’s say you know a lot about building an online network marketing company. Why not help other people achieve the same success? Tell them how to do it. Help hungry business builders begin the process of building their own successful network marketing business.

Tell them how to change their thinking away from traditional prospecting methods. Tell them where and how to build online content. Tell them how to build a marketing system that will draw prospects to them.

Again, you are branding yourself as an expert advisor who will help others achieve their goals and solve their problems. When it comes time to align themselves with someone in business to whom do you think they will turn?

The Best Thing You Can Offer Your Prospects

But I still haven’t fully answered your question. The question about what your number one commodity is.

Have you guessed it? It is not your product. Nor is it your opportunity. It is nothing like this. It is…

YOU.

You, as an expert and mentor, are the most important thing you have to offer your prospects. Show them that you are willing to help them solve their problems and they will seek you out.

By: Gregory Post