Apparently there are some people out there who haven’t gotten the word that the days of mass marketing are over. These troglodytes are still randomly pushing an untargeted, self-serving message on people.
I call this To Whom It May Concern Marketing. I don’t know about you, but receiving something addressed “To Whom It May Concern” sure gives me a warm and fuzzy feeling.
This type of marketing just makes people mad. They have enough on their minds without someone trying to elbow their way in with an offer that is of no interest. Typically, the offers are all about the product or service and not about the benefit to the prospect.
Today, whether you are selling yourself with a cover letter and resume or selling a product, it is a one-to-one world.
I frequently receive notes to my email address that are addressed “To Whom It May Concern”, or “Hiring Manager”, or even “Please pass this along to the appropriate person.” These PR job seekers exemplify this bad “marketing” behavior.
I used to respond to these people. I’d tell them: if you are looking for a job, it is your job to find it, not mine. Do a little research and find the right person – by name – to target before you pull the trigger. I’ve stopped responding.
On our website it is not hard to discover that we are a network of independent professionals. This means we don’t have employees, and that probably should tell an intelligent job seeker that we don’t need or want resumes.
Whether you sell products to customers, yourself to a hiring manager, or story ideas to journalists, you need to target people who have an interest and provide them information about how they’ll benefit.
Marketers need to embrace this one-to-one world. Those dinosaurs refusing to do so are destined for extinction.
By: Harry Hoover
Posts Tagged ‘Marketers’
To Whom It May Concern Marketing
February 4th, 2010A Review of Network Marketing Millionaire Paula Pritchard
December 23rd, 2009
You may not have heard of Paula Pritchard but she is a self-made millionaire and at the forefront of performance in the network marketing industry. The methods that this network marketing millionaire has used have served her well and have withstood the tests of time.
She began as a distributor, in the early years, have been master distributors, corporate consultants, and corporate executives for network-marketing companies. they have now entered the business of Internet marketing with their new Website MLMmadeSimple in order to share the knowledge she have gained in her years of network marketing.
Paula Pritchard runs the net millionaire training system which is aimed at network marketing industry. This system gives MLM marketers everything that they need to understand the scoop on training skills successful practice and much more. What this means is that those marketers involved in this system are then able to use these same skills to teach all of their new recruits. This then means new growth for their business and the potential to elevate their businesses to the next level.
This network marketing millionaire now has a radio show that is devoted to bringing her expertise and training system to a much wider audience. She has also produced and edu-tainment program in the form of a board game. This game requires those who take part to engage in role play and participatory techniques. These methods mean that the training imprints itself in the mind of the person; adding extra reinforcement to the training materials on offer.
Paula Pritchard mentioned once that she likes Amway, because the company stood up to the FTC and because of that fight, Network Marketing is still in existence today. Paula mentioned she liked Microsoft, because they never give up. Also, she mentioned The Body Shop, because the company showed you can have a profitable business and still help others.
This radio program is the first of its kind to create a buzz for the network marketing industry. The network marketing millionaire scheme buzz radio show has its own team of trainers, managers and business speakers and uses, as a draw, an interview by the network marketing millionaire Paula Pritchard.
Her approach to MLM businesses is unique in the industry and probably a part of the forward thinking methods that made her rich in the first place – and she is now passing these on others who are interested in internet marketing and would like to make a million. Paula Pritchard has had a number network marketing companies and has achieved success with all of them. The methods that this woman uses are now helping thousands of people achieve success in the network marketing business.
In her desire to train and educate others to the point where they can look forward to being as successful as she, she reveals the strategies and techniques that she has used with a number of successful internet marketing opportunities. The network marketing industry regards Paula Pritchard as one of the most consistent in her actions, approach and training towards helping others become as successful an internet marketing millionaire as she herself has become.
By: Brian Garvin
Attraction Marketing For Success in Any Network Marketing Company
November 28th, 2009
I’m sure we have all heard, and some experienced first hand; the spirit breaking of on-line marketing failure at its most crippling heights. Even the top earners have been forced to levy some kind of defeat at one point or another in their marketing endeavors. This is normal and from an optimists stand-point, succeeds to identify what officially doesn’t work in a marketing campaign.
The greater part of the network marketing arena is saturated with novice marketers expecting to make millions without first doing their due diligence on researching methods, identifying cost effectiveness, and evaluating applied campaigns. Prioritizing and executing these necessary tasks have been passively overlooked to the doom and gloom of the business owners themselves.
There is no greater value to anyone in all aspects of living than the merit found in experience, but in this day and age no one has any time to learn the proper plan and execution of a network marketing strategy. This impatience, to the demise of several hundred on-line businesses monthly, has been rarely avoided and the very reason I decided to share some of my marketing secrets with you in this article.
Becoming successful in this industry will consist of 5 key elements that are crucial and extremely effective:
* Branding Yourself – The proper execution of a true marketing strategy will position YOU as the knowledgeable maestro in the whole process. People don’t conduct business with companies or products, they do business with people. Using tools such as article marketing (being applied as I type) positions you as an icon in this arena. Therefore, enabling you to build a trusting relationship with your prospects in the beginning stages of your dealings with them. You want to invest in your own capture pages and websites. Brand everything, your videos need to be seen, your story needs to be heard, your lifestyle of success must be imparted for people to desire to engage you and the products you have to offer.
* Build Your Own Lists – Most of the time, you won’t be able to monetize anyone on the first encounter you have with them on-line. That’s OK if you know how to establish a relationship for later monetizing. This is where the auto-responder plays an important role. You can drop a line once a week or so to keep them up to date with what’s going on with you (since you are branding yourself) and your projects of late. In the beginning it may not seem so important, but in the long term having a lengthy subscriber list is well worth its weight in gold. Look at it like this. Instead of making $10,000 from one person, create that same money in volume, so make just $1 from 10,000 people. This is a far-fetched example, but it really supports the point I am trying to make. After giving those 10,000 people great value for $1, they will most likely conduct business with you again. You won’t have to build anymore rapport with them because that has been done already. You just monetize them over and over again. This is why building your own list plays such a crucial role in the longevity of your business.
* Streamlined Sales Funnel (Funded Proposal) – This is a collective series of affiliate products that you market via your affiliate links to generate the income necessary to support your marketing efforts. Hence the nickname “funded proposal”. The beauty in this is all the products you market are necessary to setup a successful business–your prospects business. Therefore, creating an incremental amount of value for you in your branded marketing process, all while you increase your marketing fund in the background. There are no limits to the type of products that will suffice in this funnel. That’s up to your marketing expertise. Some top earners have managed to get really creative in this part of the process, especially the ones that stand out the most. This is because of originality, which is a by-product of branding yourself.
* Training Platform & Redistributable Marketing System – Here is where the webinars, conference calls, and even personal calls to your down-line become very important. Training people to duplicate your activities is far easier to do than you may think, simply because most people realize the value in taking a guru’s recommendations at face value. The beauty in having this so late in the process is that calls are NEVER a hassle at all. A few quick words of encouragement or insight and they’re off to their millions, people feel privileged to talk to a professional and exhibit a zeal that is extremely contagious. Its as if a celebrity picked up the phone and dialed in to the personal access number of their greatest fan…Seriously!
* Automated Recruiting System – Top earners in this industry know better than to present their opportunity to their prospects on the front-end because of the excessive presence of “on-line tire kickers” It’s marketing genius to present the opportunity on the back-end for two reasons. Number one, you exercise an important concept of modern network marketing known as G.P.T., which is Get Paid Today. You generate income from your prospects before they join your opportunity which is good in case they decide to walk away from your opportunity. Number two, You just sent your prospect through a sales funnel that helped them setup everything they are going to need to be a successful network marketer, so now they just need and excellent opportunity to market. Voila!! Now you have your newest down-line distributor.
Execute those five important steps to success, and you will earn yourself a spot on the top earners platform in no time. Be concise, consistent, and treat your on-line marketing business exactly for what it is….A Business. I learned from an extremely wise individual that you must inspect what you expect. So do your homework and connect yourselves to those that are well versed in this industry. Doing so will pay off handsomely in the long run.
I’ll leave you with this…Success is not determined by the swift ascendancy to the mountain peaks in life, but in the determination exhibited once those peaks have been confirmed as small hills in the dark clefts of the valley.
By: Alan Greenwood