There are many good network marketing opportunities, but not all of them are the one for you. The decision to join a business or begin a relationship is as varied as the personalities involved in the relationship.
For many new network marketers, falling in love with the products was THE major factor in joining their business. Although quality products crucial, they are aren’t as important as the company’s management and business model. When I look at products, I consider how large the product line is, if the products are value priced, do the products have quality ingredients, and are they updated to reflect the changing market.
In personal relationships, a person may fall in love with looks first, but as the relationship develops and changes, people must look at other factors such as similar backgrounds, complementary personalities, desired lifestyles and wanting the same things from life itself in order for the relationship to deepen and take on a new level of meaning.
If you think about it, network marketing is a lot like dating. We need to make sure as network marketers, we take the time to listen to people and take the time build a solid foundation so that our relationships have a chance to deepen and people know we are here to do more than just “sell” them.
Our goal should be to touch our prospects lives by helping them achieve their network marketing dreams, whether that is to find a great product line or build a $10,000 per month business from home. Network marketing and dating are both about building relationships with people who have a common bond and goal.
In the network marketing arena, a person should look for the 5 pillars of a company to help the distributor become successful. The 5 Pillars to look for in a MLM company are as follows:
1) MLM Company Management with Experience and Integrity – You’ll find this by reading your policies and procedures.
2) Timing in the MLM Company and MLM Industry
3) Products- The Company has more than one product and they are value priced so that distributors can sell them at retail.
4) Compensation plan that works for part-timers as well as full-timers. The vast majority of MLM distributors are part-timers.
5) A proven lead generating system that doesn’t rely on family and friends.
Each person chooses their MLM company based on choices that are important to them, but if the goal is to build a successful network marketing organization for themselves, the above 5 pillars should be the major consideration for successful network marketing.
Network marketing is much like the dating world in that many people fall in love with their products first without consideration given to the business model or company itself. When dating, people are attracted to another by looks first. It is fine to be attracted by looks, but after the initial attraction we must look deeper to determine if we have enough in common and if we can move to the future together.
When we look at our network marketing future, we need to consider the company we are about to “marry” because they will help to determine our future network marketing success.
By: Brenda Bunney
Posts Tagged ‘Business Model’
Network Marketing – Key to a Successful Relationship
January 19th, 2010Network Marketing Skills – What Part of "No" Don’t You Understand?
December 3rd, 2009
Great classic country music lyric: “What part of ‘No’ don’t you understand?”
Here’s one answer–and it’s critical to understanding your network marketing business and the people who get in… and stay in… and the people who quit.
“No,” is pervasive. It’s everywhere. And it’s powerful.
It means many things, amongst them: “Not possible… forget it… go away… leave me alone… you’re crazy… [and] I hate you…”
“No”, sucks the excitement and enthusiasm out of your most promising prospects. It destroys new distributors faster than a $13,219.00 monthly PV qualification. “No” is Public Enemy #1 in the previously undetected world-wide conspiracy to render 90 percent of all network marketing hopefuls, loser-quitter-failures who drop out before payday.
Do you think the failure rate and turnover in network marketing is due to a flaw in the business model… or the absence of a duplicatable business building system?
Perhaps you blame:
Lack of training? Lackluster products? Dysfunctional comp plan? Gypsies, tramps and thieves in the corporate office?
(And by the way, one or all of those could be true.)
Or are you so enlightened as to realize that the real reason so many people quit is it’s so easy to get in… and even easier to get out… that people come and go because they have nothing at stake… because quitting is cheap and easy to do?
The real reason people quit their businesses is that they cannot stand hearing the word “No.” And they WILL hear “No” more than any other word in the language (no matter what language they’re speaking).
Check this out: It’s excerpted from The Poundstone Report: Educating Madam Justice, taken off the MOJO wire from Mother Jones magazine on the Internet (http://www.mojones.com). Paula Poundstone is a nationally known stand-up comic who can think and write as well.
“I am learning a lot about children. I’m required to take 12 hours of continuing education in order to maintain my foster parent certification. The last lecture I attended was by Dr. Charlotte Reznick, a child and educational psychologist.
She said there had been some study that followed mothers with 2-year-olds for a day and recorded the number of negative and positive comments the mothers made. Not surprisingly, with all the things there are to tell a 2-year-old no about, the negative comments outweighed the positive. What’s startling is that they outweighed them 13 to 1…”
13 to 1: Yeses to Nos.
Try this one: In Word-of-Mouth Marketing, (John Wiley & Sons, Inc. New York) author Jerry Wilson tells of how he sent out hundreds of requests for person-to-person business experiences for his book. He requested both positive and negative stories.
“…we received only a handful of positive stories. But we got stacks of horror tales. By a ratio of 100 to 1…”
From Wilson’s research came his Rule Two:
The rule of 3-33. For every three people willing to tell a positive story about an experience with your company, there are 33 others who will tell a horror story.
The part of “No” that most of us don’t understand is that “No” is the way it is. It’s what you and I are “thrown” to. Majority rule. “No” is what we expect, and you know you always get what you expect. (it’s not “The Secret” anymore.)
“Don’t talk to strangers. Don’t touch that. Don’t do this. NO, you cannot have cake and ice cream for breakfast. No, no, no (no… NO!)…” since we were babies. “Can I have $20?” “No!” “Can I borrow the car?” “No!” Can I succeed in my own network marketing business? No!
And 95 percent of all the people you know–whether they are aware of it or not–just can’t take it anymore! They have been “No-ed” to death. Their spirit has been shot. (So the fact that 90 percent of the people attrit’ in network marketing means we’re five percent ahead of the average!)
How would you like to increase your income five times… decrease the attrition rate in your business by 25 percent or even cut it in half… and literally, personally, transform the lives (through duplication) of thousands and thousands of human beings?
Teach your people how to hear the word “No,” and forget about it!
Train your people to understand that “No” is normal. “No,” is the status quo.
Show your people how to be Yesmen and Yeswomen and that one thing alone will empower your networking business to awesome new heights–guaranteed!
Learn to listen behind the “No” for what is really there, and then teach your people to do the same thing.
Ask and keep on asking past the “No’s.”
Look at this…really look at this:
Did you know that 50 percent of all salespeople–professionals who are in sales to earn their living–quit after they receive their first “No?”
But if they’d simply keep asking, politely and in a sensitive and respectful way, they’d find out that…
20 percent of their prospects will say “Yes” after being asked for the fourth time. 50 percent will say “Yes” after being asked the eighth time. 70 percent will say “Yes” after being asked the 12th time. 90 percent will say “Yes” after being asked the 15th time. And 10 percent will never say “Yes” no matter how many times you ask.
And finally, research has shown that when people say “No,” 50 percent of them do not understand what you are offering, and the other half are having trouble making a decision.
Train the truth about “No” and teach your people how to ask questions to get to respectful “Yes.” This is the single most important and empowering prospecting lesson to master.
Thanks.
I Appreciate You.
– John
By: John Milton Fogg
Attraction Marketing is the Franchise of Network Marketing
November 15th, 2009
Over the years, many of us have been exposed to network marketing, better known as MLM, and probably don’t have many fond memories of the experience. This being the case, why should we consider this business model again when considering a home based business.
First off, the industry has changed to a large degree if you know where to look and we will talk about that in a moment. But for now lets just say that MLM is a proven business model and has created many successful entrepreneurs.
There are two other ways of going into business. You can buy into a franchise situation or go the traditional method of business. However, unless you have a ton of cash and a lot of time on your hands, these two models are not a practical way to go. At least not for the 50 plus generation. Of course with a franchise, everything is laid out for you step by step making it almost impossible to fail. With the traditional method, there are no guarantees and your success is at the mercy of trial and error and all the expenses involved. Again a ton of cash and lots of your time is required.
So, where does all this leave us. It beings us right back to network marketing. With this business model you will have none of all the normal expenses associated with starting your own business, rent, help, inventory etc. In fact, if done correctly, you can build your business on a very low budget of both time and money. Being of the senior citizen generation, time and money are a prime consideration.
As said above, network marketing has changed in recent years. Though the old way of doing network marketing is still being taught through out the net, if you know where to look, there is a new process that greatly reduces the time and money required to build your business be that online or offline. There is a new book out by an expert in the field called “The 7 Greatest Lies of Network Marketing” that you will find very informative.
The new way I am talking about is Attraction Marketing. If you have done any research at all on the search engines, I am sure you have heard about it.
What is attraction marketing and why should you consider learning all about it. Even if I did, would it work for me in my marketing efforts?
Yes! The system of attraction marketing is completely generic and will work whether your business is offline or online and regardless of the product you are offering.
Getting back to the franchise situation, where everything is laid out for you , step by step, making it almost impossible to fail as long as you follow the road map they have laid out for you. This is exactly what the attraction marketing process will do for you. Some have even called this system “The Poor Mans Franchise”. Just follow the training that they provide and plug in whatever it is you want to market and you will be doing more real marketing than 95% of any of your competition. And don’t let anyone ever tell anything differently, marketing is the life blood of any business. You must do it so you must learn it.
This process will teach you how to create a web of content through out the internet with hundreds, and soon, thousands of links, fingers, all pointing back to you and whatever it is you are marketing. Your clients will be seeking you out. They will know who you are and what you have to offer. You will never again need to spend you time and money looking for them. Can you imagine how quickly your business and income will grow if you only need to spend your time with people who come to you already interest in you.
But the best thing about this whole process, as far as I’m concerned, is that much of what you will learn and be doing, will be cost free or at least very low cost. The old way of internet marketing, buying leads, running after friends and family and others who probably have no interest at all in going into business, is dead. It don’t work if ever it did.
However, this process of attraction marketing will require you to to possess and exercise three qualities. 1. Belief- You must have belief in yourself that you can do this and belief that the process will work. It will and you can.
2. Discipline- this system will work for you but you must be willing to work the system. Remember the franchise situation, laid out step by step, the same thing applies here. But there are no inspectors checking up on you to make sure you are following guidelines. With this franchise, it’s completely up to you.
3. Patience- This system will work as long as you are willing to do whatever is you need to do, even if you don’t want to. Plus it won’t happen overnight but you will be amazed at how fast it happens. We are only talking months here folks and not the years it will take doing it any other way.
This is a proven and viable business model. It has been proven as a business model and unless you have a ton of cash and time to spend building a home based business, this sis the only way to go. Learn the attraction marketing system and you will on your way. You don’t need to know it all, I don’t, just take that first step and get started and you can learn whatever else you need as you go., OJT.
Thank You
Jerry Lewis
By: Jerry Lewis