So you keep reading about Attraction Marketing but you can’t find an exact definition. Good thing you found this article then, right? That’s actually a little bit of attraction marketing right there. Something about the way I wrote this article made it appeal to you. In other words, you were attracted to it.
It’s not a magic trick. You were simply drawn to this article because of the way I chose to market a topic that a thousand or more other people have written about.
Attraction Marketing refers to a particular way of attracting other peple to you, your product or your service. Basically, you are injecting yourself into whatever you’re doing so that other people relate to you as a real person and not another faceless name online.
Look back at every single successful marketing campaign in recent memory and you’ll see that individuals and companies are all using some form of attraction marketing. The old days when listing advantages and hard selling used to work are over.
The most important fundamental concept of Attraction Marketing is that you are really selling yourself! Not the product. Not the service. And certainly not the company you represent. It’s all about you as a person who naturally attracts people by the unique way you talk, think, and look.
When you offer yourself and your knowledge through a successful marketing campaign and in an effort to genuinely help others, your world will turn into a steady flow of prospects, leads and sales. You can’t fake it. What you’re sending out online is a little piece of you that says “Here I am. Let’s talk”
Think about it this way: Say you’re buying something at the mall and a sales person is really pushing hard to make a sale. That kind of behavior actually repels customers. The same is true for sales people who just standing around looking bored and sales people who don’t pay attention to their personal appearance. Now imagine the last time you actually bought something because of the sales person. Did they start out with a conversation or ask if they could help you? Did they know a lot about the products they were selling? Did they sound polite even when you said you were only looking? See the difference? Even if we weren’t persuaded to buy anything at that moment, you were left with a good shopping experience. You’re also likely to come back at some point and buy something from that salesperson because he/she made the experience pleasant. In short, we are attracted to people who fulfill our basic need to be acknowledged, respected and treated well. Now apply that to online marketing. That is what Attraction Marketing is all about.
Here are some ways to apply Attraction Marketing in your own home-based online business:
Visibility – Every successful marketing campaign ever conducted made it a point to be visible to its market. That’s where the Internet and search engine optimization (SEO) comes in. After all, you need to be seen before you can help someone.
Value -Provide genuine value by giving people what they need (acknowledgment, respect and good treatment).
Leadership – Lead them through the process that will help solve their problem. Don’t push a solution on them; guide them to it. This has the double advantage of building trust and promoting satisfaction in the transaction.
By: Brian Horwitz
Posts Tagged ‘Attraction Marketing’
Attraction Marketing Takes Over the Network Marketing Industry
December 29th, 2009Why Network Marketers Will Not Tell You About Attraction Marketing Or Internet Marketing?
December 10th, 2009
So, what is attraction marketing? Attraction marketing is a method of marketing that attracts prospects to you that enables you to be positioned as an expert. This new system is state of the art. This new way is quickly becoming the new way many experienced network marketers are doing business, especially on the Internet.
It means you are offering value, service, experience to your potential prospects & customers. Attraction Marketing is a brand new phase to replace the old school ways of network marketing & has emerged as a new process of selling online. Attraction marketing can also be defined as prospects coming to you instead of you having to chase them down. Attraction marketing is also the strategy for driving targeted traffic & highly motivated prospects to your circle of influence. Pre-qualified prospects are the essential life blood of any network marketing business. When using these forms of attraction it is important to remember that you are leading & not selling.
Attraction marketing is promoting your product or service in a way that intrigues your prospects curiosity to want to contact you to learn more about what you have to offer. Direct sales refers to promoting yourself as an expert, offering information that the prospect wants, then finally building a rapport with that prospect. **How Does Attraction Marketing Work with Internet Marketing?*
Attraction marketing is the tide of change that is needed for network marketing. The traditional method of convincing your prospect that they need to buy your product is sales oriented. Attraction marketing on the other hand is the system by which the network marketer can choose proven methods for achieving success.
To get a birds eye of Mike Dillard’s Book on “Building on a Budget Review” to learn how he explains how network marketers build on a budget.
Attraction marketing is by far the most effective form of marketing yourself and your business. Even though prospects may make the choice not to join you in business; the seed has been planted. It may take them more than one time visiting your lead capture website to make a decision. Prospects will flock to you once you have positioned yourself as an expert from your prospects viewpoint. It is important to position yourself early and as your marketing expands you are going to be in high demand.
Successful network marketers are aware of how important action is. If you are failing at this time it is probably not your doing? Success is no longer a selling game, and it has nothing to do with training or operational efficiency or a catchy advertising campaign. Success in any business opportunity is a result of hard work, time and many various other factors that are involved. So, if you are interested in your success make sure that you have qualified training, education & tools need to succeed.
That is the most important ingredient to any business especially when it applies to network marketing.
By: Jonathon Pugsley
Network Market Vs Internet Marketer – Attraction Marketing & Magnetic Sponsoring
November 29th, 2009
If you have been in and around the industry awhile you will often hear the terms network marketer and internet marketer. In fact, you probably don’t even distinguish between the two when you hear them. There is also Old School and New School versions of both of these types of marketers as well as a hybrid version. You may be asking so what? Who cares what they call themselves? They all want to sell me their opportunity. Ahh, but how they go about selling their opportunity and how they teach you how to sell your opportunity is a key element. And when you hear certain do’s & don’t from them you’ll understand WHY they say what they say and if you should apply their techniques to what you are trying to do. And you’ll be able to discern who’s talking rubbish and who’s talking from experience and expertise.
Let me start off with the term: Network Marketer. Think back to the original days of Amway or Shaklee. These old school network marketers did what we now call belly to belly presentations, hotel meetings, business cards exchanges and they picked up the phone and called everybody and their brother they knew and their brother’s brothers! They quite literally pounded the phone. They created huge lists of resources and databases of everybody they knew. They built relationships with people & got referrals upon referrals. They literally created a network of people they knew and kept on expanding it to all the people their people knew and so and so and so on…
This worked and it still works today. The reason? Even with technology today ,people still want and need to by from people they know, from a referral or people they have done business with in the past.
But the average person looking to make some extra money on the side just didn’t want or have the desire to make all those calls. They were too shy and embarrassed to contact their friends and family or even if they were all revved up at first when they joined, they got knocked down within the first couple of weeks. Face it, we all know what we felt like when someone we knew told us they were selling Amway or Rainbow Vacuum Cleaners!
Then along came the internet…..and they took their rolodex and imported (hand typed) them into a database and now they could communicate to all of their customers, prospects, distributors with a click of a button! WOW! Mail Merge was huge! MLM business started popping up on the internet and they could just send some emails and their loyal followers went running to their website and because they had a PRIOR BUSINESS RELATIONSHIP with these network marketers they bought from them and they went right down the line (hence the term downline line) & were making a killing.
Then we of course went through the pyramid schemes and MLM companies that offered no real products. And gave MLM a rotten name. (We still have them and people still buy into them) No matter what industry you are in you will always have the unscrupulous that will take advantage of the naive.
Then the systems guys created the websites that DO IT ALL FOR YOU! GET PAID TODAY! Direct Sales! Just drive the traffic, no need to make Cold Calls, No Bugging your friends and family & No Sorting – You just drive the traffic and our site will do the rest! 2 Ups and 1 Ups ran ramped. And then they charge you a monthly subscription service to host your website. Guaranteed income for them. The Internet Market was Born! But the Big guys had HUGE advertising budgets. They could AFFORD to drive huge amounts of traffic to their websites. The average newbie doesn’t have those kinds of funds AND are failing by huge numbers. The old networkers were use to that. The idea was and still is just get as many sign ups as you can and the true network marketers will rise to the top! And that is true. They are not lying to you.
Then the Mentoring programs and consultants and the Guru’s came out of the woodwork to try to instill in al that you still have to pick up the phone to build the relationships! But we Americans( 97% of us) don’t want o hear that! We want to be able to buy our way in. Make huge sums of money with no experience. They pick out the 1 success story out of thousands and we believe it will happen to us. The sales letters are really to blame, but one has to some of the responsibility…Huh? The systems guys know that. So they keep rolling out new marketing site that promise the world. And some of these sites really are well put together, but the truth of the matter is most people still need to make a connection with YOU before they buy. They buy on emotion. You have to learn how to trigger that emotion and build the relationship to get the sales. Period.
Now the internet marketer understands that they must build relationships but they don’t want to do it belly-to belly or via hotel presentations. So how do you accomplish that? Article writings, press releases, blogging and oh the ever so popular social network sites that are popping up every day! But the successful ones understand something else. They separate themselves from the masses. If you are doing everything everyone else is doing, do you stand out? Nope. They create their own capture pages and websites. They ARE NOT using the companies affiliate sites. They are not even marketing their business opportunity up front. These guys ARE making money. Good Money. 6K and above. Problem? They are not duplicatable. Again, the average American doesn’t have the desire or knowledge to do what these guys do. The internet marketers are telling you the old school guru’s are off out of date, that you don’t need to make phone calls, bug friends and family, sort thru hundreds and thousands to find the few good ones. And to a degree they are right. On the other hand, the network marketer now has seminars charging you thousands to teach you what you need to know, hence making himself duplicatable. Guess What? In both cases 2%-3% will rise up and become successful. Both as a network marketer student and as a Internet marketer student. It’s the 2% Rule. 2% of the people hold 95% of the wealth.
Great, so what are the other 98% to do? We know there has to be way. And where there is a will there is a way. A blending of the 2 has to come together. And in essence it really is a blending of 3, traditional businesses with brick and mortar offices that use the web to sell their products, old school network marketers and the new Internet Marketers. It’s called Attraction Marketing. You may seen or heard of it already but ignored, it as we Americans have become so desensitized to information. Fact is, so much garbage is thrown at us we tend to overlook the real stuff when it slaps us in the face. I know I did. And I would have quite a few hundred thousand dollars more in my pocket today if I would have taken action when the opportunity was first presented. But the good news is… it’s never to late to start again in this industry, the right way. And one more thing, you have to throw in some good old fashion common sense.
Starting a business, Any Business requires due diligence on your part. And must be taken seriously. What is it you want to accomplish? Is there a real product/service involved that is going to be wanted and need ed by people everywhere? Software is a product; information is a product, (information is the NUMBER 1 selling product out there today), nutritional supplements, education, & travel. Don’t buy in to a business or not buy a business based on some else success or failures. Their success or failure has absolutely NO BEARING on yours. NONE! Remember that. It’s key. Make sure the product or service is something you would actually use yourself. You have to believe in your product. You have to invest in yourself and your business. Becoming a 6K or 7K earner doesn’t happen without training of some sort. But take baby steps and really evaluate what it is you are buying. Learn from the leaders who have been there, done that. Have realist expectations and be creative. If it sounds too good to be true it probably is. And if any one tells you need a huge advertising budget… tell them to pound sand and run as fast as you can.
By: Julie Booz