If you are a network marketer, a business person or just anyone who reads articles, you should know by now that articles are found on the internet mainly by using keywords.
The search engine presents us an array of articles containing the keywords that we have typed and ask the search engine.
Since that is the case, anyone who is in business and who want to maximize his online exposure using articles should consider the use of keywords on those articles. That is not to say that you have to stuff your articles with so many keywords so much that what you are trying to say in your article now look incoherent and inconsistent.
There are 4 things you have to clearly know before you can properly use keywords in writing your articles namely:
Use of keyword phrases Valuable article content Keyword density Linking matters
1. Use of keyword phrases.
The best way to write articles so that people can easily locate them is by the use of keyword phrases. When an article contain 2 or 3 keyword phrases, it is easier to locate than one with just one keyword. A phrased keyword is more specific and targets your audience better than one keyword phrase.
Keyword phrases narrows down your article to the exact audience you want your articles to reach. That is the purpose of using keyword phrases in your articles. However, a word of caution, when you use keyword phrases to write your articles, you must be careful to make it natural. It must flow naturally when a reader is going through your article.
In other words, you need to sprinkle your keyword phrases at least once or twice for every long paragraph you write in your article. Also make sure that the phrase is in your article title.
For best result, make sure that your keyword phrases appears first on the first paragraph of your article and sprinkle the rest in the paragraphs that make up the body. If possible, make the phrases be the last on the concluding paragraph.
2. Valuable article content
You can get your audience interested and engaged in your article if it is captivating, full of valuable information that actually answers or solves a question or problem. That way, the visitor enjoys your article and he will keep coming back to read more when you publish.
It is important to make any article you write to be very relevant to the reader and it must be tied with the title of the article.
3. Keyword Density
Keyword density refers to the degree or extent of use of keyword phrases on your articles. If the keywords are sparingly used, then it is easier for the search engines to crawl and rank the site and article accordingly.
However, if the search engine discovers that an article has so many keywords in it, it sees it as spamming and will neglect the article. The effect is, an article should not have too little of keyword phrases or too much, either way, the search engine neglects it.
4. Linking matters
Your link appears at the authors resource box. If you are writing an article, you have to ensure that your article has a good call to action in your resource box, that way, you get more of your readers to click through to your website.
Take note that when your articles are ranked high, it is because of two things, namely: your keywords and back links that your links have gathered over time from several of your articles that are placed online pointing back to your website link.
Download my free report for a detailed explanation on how to use article marketing to build your business on the internet. You can Claim Your Free Copy Here
By: Joe Okoro